20th March 2012
We have been looking at different ways of advertising products, branding products, logo's and how companies sell their products to their target audience. We have watch two television programs that shows us how the companies were being advertised and how much money they were making from people buying their products. We also have learnt about three new terms related to companies and brands, Brand Loyalty, Brand Association and Brand Recognition.
I am now thinking of three different companies to create and then choose one of the three to actually have as my own company, once I have the company I will be designing all of the aspects of the company.
We also played the logo board game as a group, which was showing how well we knew different companies and brands. We also did some handouts which had logos printed on them with parts of them blanked out so we had to guess what they were.
31st March 2012
I have now chosen the company that I will be making, the companies name will be SoleMan for the men section and SoleWoman for the female section. I also have the three products that I will be designing for my company and I also have an idea for my logo design. During the Reading Week I will have to create a pitch for my company to present to three other students, and I have also been asked to complete a questionnaire to give to my fellow students to complete after my pitch. I also need to finalise my napkin sketches for my company logos.
